What Apple Gets Right with Its Smartwatch
Harvard Business Review
SEPTEMBER 17, 2014
When we think of needs and products we often go right to Maslow’s Hierarchy of Needs , the ubiquitous theory that human needs manifest in a specific sequence, from base survival to the pinnacle of self-actualization. When we talk about human needs, we use four categories: Connection. Uniqueness.
11 
Let's personalize your content