Scan for the 3 key ingredients of trends to survive in the Expectation Economy
Strategy Driven
MAY 6, 2016
Patagonia is spreading expectations around supply chain transparency. Trends – and behavior more broadly – are ultimately rooted in our basic, fundamental, rarely-if-ever-changing human needs, wants and desires. When drivers of change bump up against consumers’ immovable human needs and wants tension arises.
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