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Scan for the 3 key ingredients of trends to survive in the Expectation Economy

Strategy Driven

Patagonia is spreading expectations around supply chain transparency. Trends – and behavior more broadly – are ultimately rooted in our basic, fundamental, rarely-if-ever-changing human needs, wants and desires. When drivers of change bump up against consumers’ immovable human needs and wants tension arises.

Trends 50
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Is the End of GE Capital Good News for Ecomagination?

Harvard Business Review

Humanity needs the kind of hard-core, heavy, physical infrastructure that GE sells, and we badly need clean infrastructure in particular. In a 2013 advertisement in The Washington Post, HP claimed that if you measured countries by power consumption in kilowatts, the fifth largest after China, the U.S., billion people.