2013 Innovation Merchandising Project 
Harvard Business Review
AUGUST 28, 2014
A recent article in The Economist , citing the work of Ryan Raffaelli at Harvard Business School, points to what it calls a “paradox” in the aftermath of disruptive innovation. Since achieving first-year sales of $175,000 in 2006, it has increased that number by four orders of magnitude: in 2013, Etsy sold $1.35 cut of sales.
Harvard Business Review
MAY 9, 2014
” Lezon, along with Alex and Ani’s head of merchandising and head of sales operations, used the data to inform product placement. “I don’t come in every morning and say, “How am I going to innovate today? “We also realized that 98% of the people turned right when they first entered the store.”
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