2013 Marketing Merchandising Project 
Harvard Business Review
AUGUST 28, 2014
Today, the company does roughly $50 million in total sales, with the home market accounting for over 80% of them. Consolidation shrinks the market down, often to one remaining, integrated producer, who can still profit by serving a small group of legacy customers. billion in merchandise. That’s a healthy company. cut of sales.
Harvard Business Review
MAY 9, 2014
“Retailers are all using scanner data to track what happened at the point of sale ,” says Sam Hui, an associate professor of marketing at NYU’s Stern School of Business. ” Lezon, along with Alex and Ani’s head of merchandising and head of sales operations, used the data to inform product placement.
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