2013, Marketing, Operations and Present Value

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2013

Marketing

Operations

Present Value

How to Quantify Sustainability’s Impact on Your Bottom Line

Harvard Business Review

SEPTEMBER 13, 2017

Specifically, our analysis found that the net benefits to ranchers ranged from $18 million to $34 million (12% to 23% of revenues) in net present value projected over 10 years. For slaughterhouses and retailers (Brazilian operations), we also projected positive benefits: $20 million to $120 million (0.01% to 0.1% of revenues).

Supply Chain

Supply Chain Net Present Value Retail Cost of Capital

How CMOs Can Get CFOs on Their Side

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO

CFO Short-term Long-term Benchmarking

Leadership Digital

How to Quantify Sustainability’s Impact on Your Bottom Line

How CMOs Can Get CFOs on Their Side

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