Taking a Step Back Doesn’t Always Move You Forward
In the CEO Afterlife
JULY 26, 2016
Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. 2015 – Kraft merges with Heinz. I’ve witnessed this scenario far too often. Here’s a snapshot of their path to growth: 1985 – Kraft buys General Foods.
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