2015 Marketing Operations Ries 
Harvard Business Review
APRIL 23, 2014
It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. There is a lot at stake here for GE’s operations strategy. They became a tight group as they went down to the factory floor and built products together and looked at market research together. General Electric Operations Strategy'
Harvard Business Review
OCTOBER 30, 2017
In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. In 2015 Trian Partners, an activist investor, bought $2.5
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