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The Big Picture of Business- Anniversaries Honor the Past and Build Support for the Future

Strategy Driven

Change is innovative. These anniversaries should be celebrated in 2016: Houston Community College, 45th. Apply thinking processes to be truly innovative. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Star Trek, 50th.

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business Review

Like digital platforms, social media, martech, fintech, and numerous other innovations, the spoils of blockchain may go to early adopters who commit to ruthless innovation. In 2016, Google is reported to have generated an average of $73 per active user via ads. Related Video. Whiteboard Session: How Does Blockchain Work?

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Calculating the ROI of Customer Engagement

Harvard Business Review

This stage is where rich collaboration and innovation lies. To address this, the community manager may redesign the home page to highlight a question box and also design a weekly newsletter that highlights unanswered questions. This focus on asking and answering questions will trigger community members to exhibit more of that behavior.

ROI 8