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The Big Picture of Business- Anniversaries Honor the Past and Build Support for the Future

Strategy Driven

These anniversaries should be celebrated in 2016: Houston Community College, 45th. Technology is but one tool of the trade. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. University of Texas System, 50th. Star Trek, 50th.

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business Review

Blockchain technology is not well understood and subject to a lot of hype. However, there are many reasons to invest the time now to understand the technology and begin exploring specific marketing applications for your industry. Blockchain technology allows for near-zero transaction costs—even on microtransactions.

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Calculating the ROI of Customer Engagement

Harvard Business Review

To address this, the community manager may redesign the home page to highlight a question box and also design a weekly newsletter that highlights unanswered questions. For example, a customer support community may be getting a lot of views and likes, but very few questions or answers.

ROI 8