Lead Change Blog

DECEMBER 7, 2017

On another flight, the pilot got on board with a book title obvious in his briefcase: “How to Fly a Plane”. Imagine a business class in which you have guest lecturers from firms such as Apple, Spanx, and IDEO all talking about how they use laughter in leadership. When the picture was shown, the team had to guess who that might be.

Aaker 251

Aaker Bond Goleman Emotional Intelligence 251

First Friday Book Synopsis

APRIL 16, 2011

Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then. Aaker has earned and deserves his renown as an expert on branding. [.].

Aaker 75

Aaker Brand Strategy Books 75

First Friday Book Synopsis

JULY 6, 2011

My first brand book, Managing Brand Equity defined brand equity and set forth its value to a firm and its customers. The second, Building Strong Brands, described the “brand identity&# model that many firms use to manage their brands and also introduced the Brand Equity Ten [.].

Aaker 75

Aaker Brand Books Management 75

Tanveer Naseer

MARCH 18, 2011

link] # leadership #. Listening Is Critical in Today’s Multicultural Workplace [link] # leadership #communication # diversity #. RT @ patriciamknight : RT @ TanveerNaseer Coffee House Book Review – “Wikibrands” by Sean Moffitt & Mike Dover bit.ly/dQQ2hS Want respect as a manager? dQQ2hS Great review! #.

Decisionmaking 113

Decisionmaking Aaker Gordon Review 113