David A. Aaker: An interview by Bob Morris

First Friday Book Synopsis

My first brand book, Managing Brand Equity defined brand equity and set forth its value to a firm and its customers. The second, Building Strong Brands, described the “brand identity&# model that many firms use to manage their brands and also introduced the Brand Equity Ten [.]. In his own words: “My passion is understanding brands and helping firms build brands and brand portfolios.

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Brand Portfolio Strategy: A book review by Bob Morris

First Friday Book Synopsis

Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then. Aaker has earned and deserves his renown as an expert on branding. [.]. Bob's blog entries "Always design [or redesign] a thing by considering it in its next larger context" 2000) Brand Leadership (with Eric Joachimsthaler Brand Portfolio Strategy Building Strong Brands (1995) David A.

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The Ultimate Leadership Tip (From a Trend Too Compelling to Ignore)

Terry Starbucker

I was at a friend’s house for Thanksgiving dinner the other day when the conversation turned to leadership, and my blog. It was a great illustration of leadership applying the mistaken belief, and the fear, to a predictable negative effect. It’s really the ultimate leadership tip for the modern-day leader. The post The Ultimate Leadership Tip (From a Trend Too Compelling to Ignore) appeared first on Terry "Starbucker" St.

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Business is a Laughing Matter

Lead Change Blog

Imagine a business class in which you have guest lecturers from firms such as Apple, Spanx, and IDEO all talking about how they use laughter in leadership. That’s what you’ll find from Stanford Graduate School of Business professors Jennifer Aaker and lecturer Naomi Bagdonas who teach a class “ Humor: Serious Business. ”. When I conducted a senior level management retreat, I asked managers to send me a picture of themselves as either a baby or a teenager.

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Twitter Weekly Highlights for 2011-03-18

Tanveer Naseer

link] # leadership #. Listening Is Critical in Today’s Multicultural Workplace [link] # leadership #communication # diversity #. Want respect as a manager? Don’t do this [link] # leadership #communication #. *RT Six Steps To Coping With A Tough Employee Performance Review by @ MeghanMBiro [link] # HR #leadership #. 10 Key Lessons On Leading Virtual Teams Effectively by @ tnvora [link] # leadership #.