Aaker, Brand Management and Strategy

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Aaker

Brand Management

Strategy

Brand Portfolio Strategy: A book review by Bob Morris

First Friday Book Synopsis

APRIL 16, 2011

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then.

Aaker

Aaker Brand Strategy Books

How CMOs Build Brands by Collaborating Across Silos

Harvard Business Review

MAY 31, 2011

All these roles can lead to a seat at the strategy table, an invited seat rather than one forced on the silo executive teams, and to opportunities to link silos both strategically and tactically. Both are the basis for communication and both are nonthreatening in that they do not impose the same strategy on all.

Brand

Brand Aaker Objective Team Building

Leadership Digital

Brand Portfolio Strategy: A book review by Bob Morris

How CMOs Build Brands by Collaborating Across Silos

Stay Connected