Career Advancement

AUGUST 27, 2018

Now, here’s the tricky part (but it can be fun, too): Develop specific, actionable strategies to move your brand identity from list #1 to list #2. Crafting your own distinctive brand won’t happen overnight. But your personal branding strategy will work in due time, if you’re persistent.

Brand 166

Brand Brainstorming Creativity Brand Management 166

Talent Anarchy 1

AUGUST 25, 2023

Marketing Managers: Marketing managers are responsible for creating and executing marketing strategies to boost product sales. Brand Managers: Brand managers are tasked with building and maintaining a strong brand image. They work on strategies to enhance brand recognition and loyalty.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

In the CEO Afterlife

APRIL 17, 2011

In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods). Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know. Required fields are marked *.

CEO 204

CEO Brand Brand Management Human Resources 204

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. The secret to thriving against mega-company competition comes down to three potent armaments – strategy, creativity, and culture. Wherever I went, the major competitor was 20 times larger.

Creativity 240

Creativity Brand Management Marketing Resistance 240

In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource.

Mentor 228

Mentor Advertorial Kotter Hamel 228

Lead Change Blog

OCTOBER 2, 2018

Jesse Stoner of Seapoint Center submitted The Difference Between Mission, Vision, Purpose, Strategy and Goals. When discussing how to accelerate the organization’s ability to deliver on their strategy, and the support leaders needed, he made a statement that deserved a standing ovation.” Discover David on Twitter at @thoughtpartner.

Leadership Development 312

Leadership Development Development Leadership Brand 312

In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

First Friday Book Synopsis

APRIL 16, 2011

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker has earned and deserves his renown as an expert on branding. [.]. Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it.

Aaker 75

Aaker Brand Strategy Books 75

Strategy Driven

JULY 27, 2021

For management teams it can mean greater financial rewards and more influence in the decisions that the company makes. In general, business owners often welcome MBOs, since they can be confident that management is extremely committed to the success of the brand. Management Buyout (MBO) vs. Management Buy-In (MBI).

MBO 132

MBO Planning Mezzanine Succession 132

Eric Jacobson

JUNE 29, 2019

Brand strategy is distilling the story of your business. Lindsay Pedersen Pedersen is a brand strategist, executive coach, and public speaker, having worked with leaders at Zulily, Starbucks, T-Mobile, Coinstar, and IMDb. What cannot be copied is a relationship. What never gets old is delight. Tell stories. They bind us.

Brand 50

Brand Competitive Advantage Executive Coaching Brand Management 50

First Friday Book Synopsis

DECEMBER 11, 2013

His research currently focuses on marketing strategy, brand equity and brand management issues. His published papers on brand extensions, consumers use of brand and other signals as well as international consumer behavior in a […]. He earned his PhD from Pennsylvania State University.

Drucker 75

Drucker Letter Brand Management Brand 75

Strategy Driven

AUGUST 12, 2021

With that being said, running a business, be that a small start-up, mid-sized enterprise, or a global brand, managing your business is not easy, especially if you’ve never been in that position before.

Tips 123

Tips Software Seminar Education 123

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. The secret to thriving against mega-company competition comes down to leadership of three potent armaments – strategy, creativity, and culture. They are slow. You be fast. You be nimble.

How To 95

How To Brand Management CEO Strategy 95

Kevin Eikenberry

APRIL 8, 2018

There is good reason this is true: Peter Drucker’s famous line says it best – “Culture eats strategy for breakfast.” The post Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies appeared first on Kevin Eikenberry on Leadership & Learning.

Brand 136

Brand Power Drucker Company 136

Women on Business

JUNE 26, 2012

Without the consumer’s ability to visualize a brand, however, it is destined to fail. In today’s business environment, marketing efforts such as direct mail and SEM establish the brand and present it to the public at large. If an effective brand building strategy is created through marketing, the brand succeeds.

Brand 211

Brand Brand Management Retail Advertising 211

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. The secret to thriving against mega-company competition comes down to leadership of three potent armaments – strategy, creativity, and culture. They are slow. You be fast. You be nimble.

How To 111

How To Brand Management CEO Resistance 111

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. The C-suite, HR, and hiring managers need to take stock of their hiring and resignation systems so they can move quickly when someone resigns.

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

leaderCommunicator

SEPTEMBER 25, 2012

They’re taking a collective view of managing all the disparate parts that influence brand promise, changing the way they work and organize themselves internally so that the entire organization is focused on delivering the brand promise. Build in accountability. Click the link below.

Brand 141

Brand Reputation Human Resources Brand Management 141

Lead on Purpose

JUNE 2, 2012

My largest client is in the apparel industry with a multiplicity of brand names. Instead, product and brand managers are organized into coalitions that serve as a resource one to another. It is this belief that creates a personal strategy that utilizes the manipulation of what others see.

Leadership 200

Leadership Apparel Productivity Products 200

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Required fields are marked *. Search My Site. Search for: Categories.

Brand 170

Brand CEO Stage-Gate Marketing 170

Strategy Driven

FEBRUARY 15, 2021

Have you ever wondered how celebrities or big brands manage their presence on the internet? Online reputation management helps those with larger public profiles to maintain a good online presence and representation in an age where everyone and anyone can use the internet to give their opinions. What is ORM?

Reputation 86

Reputation Management Brand Content 86

In the CEO Afterlife

JULY 24, 2011

The longevity of the campaign, in my view, is not attributable to the long list of outstanding Brand Managers, Copywriters and Art Directors, nothwithstanding their immeasurable contributions along the way. I spoke recently to a fairly senior regional manager at a large multi-national in the food sector. Not in this case.

CEO 100

CEO Advertising Brand Creativity 100

Harvard Business Review

FEBRUARY 5, 2024

Amid all of this change, the implications for brand strategy and consumers are not yet well understood. Digital nomadism offers an alternative path away from expensive, long-term mortgages and a raft of possessions and instead opens the door for people to maximize their income by living in countries with low costs of living.

Brand 25

Brand Trends Long-term Cost 25

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Required fields are marked *. Search My Site. Search for: Categories.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. The room goes silent, at which point the advocate of the interlude goes on to describe the bigger picture, or the broader issue that everyone had seemingly forgotten. .

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

Harvard Business Review

OCTOBER 30, 2012

Brand managers at P&G, for instance, get a constant feed of consumer sentiment from social media. We should celebrate the achievements of the process improvement approaches that emerged in the 1990s, what I call "Process Strategy 1.0". In my next post I will dig further into "Process Strategy 2.0"

Process 16

Process Strategy Offshoring Information Technology 16

Skip Prichard

FEBRUARY 8, 2021

It has benefited enormously from employees and consumers acting as brand ambassadors, who rave on social media about the brand’s advocacy of social causes. Incidentally, this also made Ben & Jerry’s one of the world’s best-selling ice-cream brands. Mind your lifespan. This has two important implications.

Charisma 144

Charisma Bond Leadership Brand 144

Coaching Tip

APRIL 29, 2011

For example, when a global brand manager and a local sales organization share responsibilities, and are rewarded for working together, they will fight for their interests so that both the global brand and the local market are addressed. “Top-level leaders create the matrix, but the burden of living in it falls on middle management.

Development 112

Development Bureaucracy Globalization Middle Management 112

Strategy Driven

AUGUST 11, 2020

For the best results, ask experts such as Preface Studios who can develop your website and assist with digital marketing strategies. These platforms have evolved far beyond keeping in touch with friends and relatives and now play a pivotal role in building brand awareness and connecting with consumers. Social Media.

Brand 73

Brand Succession How To Tactics 73

Skip Prichard

NOVEMBER 16, 2021

That’s what an authentic personal brand is all about – being strategic and making the opportunities come to you – easily! If someone lacks a personal brand strategy, what do you notice? Their job history, skill set, and the people they surround themselves with all seem random.

Reputation 121

Reputation Brand How To Media 121

Harvard Business Review

FEBRUARY 22, 2024

These programs not only revitalized brand images and increased public trust, but also significantly boosted sales and customer engagement. Implementing these signature programs requires a committed leadership, a supportive culture, and a passionate team, highlighting an underused strategy for business growth and brand strengthening.

Brand 24

Brand Execution Customer Loyalty Loyalty 24

Strategy Driven

SEPTEMBER 25, 2014

Lessons Learned from Corporate Branding and Rebranding Efforts of Note. Diversity & Inclusion Marketing & Sales brand management business management diversity and inclusion marketing and sales Michelle Patterson strategydriven' Golden Rules for Dealing with Asian Businesses, part 3 of 3.

Brand 63

Brand Advertising Diversity Competitive Advantage 63

Harvard Business Review

FEBRUARY 2, 2024

Conversely, brands that fail to be transparent, will lose trust.

Customer Loyalty 20

Customer Loyalty Loyalty Brand Uncertainty 20

Harvard Business Review

OCTOBER 10, 2022

Three strategies to help you personalize your messaging, evoke genuine compassion, and forge powerful customer connections.

Marketing 18

Marketing How To Strategy Power 18

Harvard Business Review

MAY 13, 2022

“There is no excuse. Creativity has to be at the forefront.”

Creativity 17

Creativity Strategy How To Brand Management 17

Harvard Business Review

MARCH 17, 2023

Your strategy should be driven by relationship-building — not shiny new tech.

Technology 20

Technology Strategy Brand Management Advertising 20