Strategy Driven

MARCH 24, 2011

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. how a company establishes and manages a new category or sub-category. how a company establishes and manages a new category or sub-category.

Aaker 63

Aaker Brand Short-term Long-term 63

Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. When we are satisfied with a product or service, we may tell three friends, but when we are dissatisfied, we’re inclined to tell (or Tweet) it to three thousand. The Powerful Role of Trust. The Sincere Company.

Aaker 63

Aaker Short-term Marketing Benchmarking 63

Strategy Driven

APRIL 8, 2011

Most marketing strategists perceive themselves to be engaged in a brand preference battle. A consumer decides to buy an established product category or subcategory, such as SUVs. Brand Relevance : Making Competitors Irrelevant by David Aaker. Whole Foods Market. Defining and Managing the Category or Subcategory.

Brand 56

Brand Aaker Six Sigma Short-term 56