Lead Change Blog

DECEMBER 7, 2017

Emotional Intelligence author and expert, Daniel Goleman,(EQ author/expert), states “Research on humor at work reveals that a well-timed joke or playful laughter can stimulate creativity, open lines of communication, enhance a sense of connection and trust, and, of course make work more fun”.

Aaker 251

Aaker Bond Goleman Emotional Intelligence 251

Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. Marketing scholars Jennifer Aaker and Susan Fournier reveal how closely business relationships and interpersonal relationships mirrored each other in an Internet-based psychology test. The Powerful Role of Trust.

Aaker 63

Aaker Short-term Marketing Benchmarking 63

Harvard Business Review

MAY 31, 2011

To study that problem, I interviewed more than 40 CMOs and asked about silo issues and what works to address those issues and reported the results in the book Spanning Silos: The New CMO Imperative. One finding was that autonomous silos are simply no longer viable. In fact team building can be the primary objective. Any others come to mind?

Brand 14

Brand Aaker Objective Team Building 14