Terry Starbucker

DECEMBER 1, 2013

Aaker , entitled “ Millennial Searchers “ This was the key passage that caught my attention (my bolding for emphasis): Millennials appear to be more interested in living lives defined by meaning than by what some would call happiness. It’s really the ultimate leadership tip for the modern-day leader. Be more human.

Trends 375

Trends Aaker Tips Leadership 375

First Friday Book Synopsis

MAY 17, 2011

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change Jennifer Aaker and Andy Smith with Carlye Adler Jossey-Bass/A Wiley Imprint (2010) In this book written with Carlye Adler, Jennifer Aaker and Andy Smith explain how to “leverage the power of the new social media to do something that [.].

Aaker 80

Aaker Books Review Media 80

Harvard Business Review

FEBRUARY 15, 2013

Here are two of his tips (out of seven) for making the best of your lack of genius and drive: (1) Procrastinate: It’s your brain’s way of telling you to slow down — and there’s probably a reason it’s doing so (i.e. Some tips: First, try your best to lend a human voice to the description. That’s persistence. BUY A CALENDAR.

Aaker 8

Aaker Tips Crisis Definition 8