Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
It may be convenient to refer to COGS instead of spelling out "cost of goods sold." By the time you find it (or give up trying), you've lost the writer's train of thought. When you write e-mails, reports, letters, and other documents, here's how to keep your readers alert and responsive: Use personal pronouns skillfully.
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