Strategy Driven

SEPTEMBER 25, 2014

They are so far off base that one recent article noted that 91% of women believe that advertisers simply “don’t understand” when it comes to the female consumer. It’s not that advertisers are deliberately approaching women in the wrong way because they do have a lot at stake with their targeted advertising campaigns.

Brand 63

Brand Advertising Diversity Competitive Advantage 63

Strategy Driven

NOVEMBER 15, 2013

He has worked with a diverse range of companies across numerous industries, with a special focus on consumer packaged goods, healthcare, and advertising. FREE COPY of a StrategyDriven Expert Contributor book †. . Books typically valued from $14.95 – $29.95 Book value is not guaranteed.

Press Release 50

Press Release Marketing Human Needs Advertising 50

Strategy Driven

SEPTEMBER 27, 2013

And, in most cases of failure, advertising and marketing efforts aren’t successfully connecting emotionally with consumers. He has worked with a diverse range of companies across numerous industries, with a special focus on consumer packaged goods, healthcare, and advertising. Book value is not guaranteed.

Aaker 63

Aaker Short-term Marketing Benchmarking 63