Advertising Business Model Direct Marketing Marketing 
Harvard Business Review
MAY 31, 2013
The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be more precise and better than traditional analog marketing. So why is digital marketing still so ineffective? This is only going to get worse. Is it at home?
Harvard Business Review
AUGUST 21, 2014
If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. How can I hold up a struggling industry as a model? If publishing is a viable model, why aren’t publishers making money? Aren’t publishers failing?” Aren’t they?
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