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Publishing Is Not Dying

Harvard Business Review

AUGUST 21, 2014

The newspaper industry has been hit especially hard because historically it has derived much of its revenues not from display advertising, but from classifieds and other direct marketing services, where the impact of digital technology has been the greatest. So it shouldn’t be surprising that many newspapers have struggled.

Venture Capitalist

Venture Capitalist EBITDA Venture Funding Magazine

Make These Changes to Help Digital Marketing Fulfill Its Potential

Harvard Business Review

MAY 31, 2013

The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be more precise and better than traditional analog marketing. So why is digital marketing still so ineffective? We need to start with a clean sheet of paper.

Marketing

Marketing ROI Real Estate CRM

Leadership Digital

Publishing Is Not Dying

Make These Changes to Help Digital Marketing Fulfill Its Potential

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