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Should Big Companies Give Up on Innovation?

Harvard Business Review

For example, a few years ago we helped Medtronic formulate and deploy a business model to bring pacemakers to patients in India who historically either didn’t know they needed the device or couldn’t afford its $1,000 price tag (since most Indians pay for health care directly).

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Publishing Is Not Dying

Harvard Business Review

The newspaper industry has been hit especially hard because historically it has derived much of its revenues not from display advertising, but from classifieds and other direct marketing services, where the impact of digital technology has been the greatest. So it shouldn’t be surprising that many newspapers have struggled.

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Make These Changes to Help Digital Marketing Fulfill Its Potential

Harvard Business Review

The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be more precise and better than traditional analog marketing. So why is digital marketing still so ineffective?