Harvard Business Review

MAY 31, 2013

The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be more precise and better than traditional analog marketing. So why is digital marketing still so ineffective? This is only going to get worse. Is it at home?

Marketing 8

Marketing ROI Real Estate CRM 8

Harvard Business Review

MARCH 11, 2014

Technology-based companies can drive transformation in many existing markets of course – just look at the battles brewing between traditional taxi companies and Uber, a mobile app that connects passengers with drivers. In these markets if existing companies don’t rise to the innovation challenge, no one will.

Innovation 8

Innovation Venture Capitalist Company Supply Chain 8

Harvard Business Review

AUGUST 21, 2014

If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. How can I hold up a struggling industry as a model? If publishing is a viable model, why aren’t publishers making money? Aren’t publishers failing?” Aren’t they?

Venture Capitalist 8

Venture Capitalist EBITDA Venture Funding Magazine 8