Business Model Development Direct Marketing Marketing 
Harvard Business Review
MARCH 11, 2014
Technology-based companies can drive transformation in many existing markets of course – just look at the battles brewing between traditional taxi companies and Uber, a mobile app that connects passengers with drivers. In these markets if existing companies don’t rise to the innovation challenge, no one will.
Harvard Business Review
AUGUST 21, 2014
If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. How can I hold up a struggling industry as a model? If publishing is a viable model, why aren’t publishers making money? Aren’t publishers failing?” Aren’t they?
Expert insights. Personalized for you.
8 
Let's personalize your content