N2Growth Blog

APRIL 4, 2011

The constructs of this video compose a visual I developed more than 20 years ago, and the interesting thing is that it’s applicationally as sound today as it was back in 1988. As much as some of my direct marketing friends wish it weren’t so, there are certain inevitable truths that do exist in business.

Tactics 287

Tactics Short-term Strategic Planning CEO 287

Strategy Driven

JUNE 18, 2020

You should try to make sure that you choose an audience that you know is going to be interested in what you’re offering, and you can carry out market research and use focus groups to get a better idea of this. Consider Direct Mail and Email. Email marketing is also something that’s really effective and should be considered.

Audience 65

Audience How To Marketing Focus Group 65

Strategy Driven

APRIL 20, 2018

However, if you have good people skills, you can be a direct marketing expert, customer engagement officer, or even a nursing practice leader. Whether you are a nurse or an office worker, you will need to start with your own personal development before you can make a career progression plan. Take Your Qualifications Further.

Career 52

Career Training Direct Marketing Advice 52

Miles Anthony Smith

MAY 2, 2018

Establishing a personal brand carries even more weight when you’re responsible for developing and leading others. I have a documented track record of business development, operational planning, and leadership. This can be the result of your voice, off-the-wall persona, whacky facial hair, or any other number of unique things.

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

FEBRUARY 14, 2014

Marketing leaders are finding it difficult to acquire the right analytical talent. senior marketers believe they have the right talent. And yet analytic skill is a must for effective marketing. In the big data talent wars, most companies feel they’re losing. In the latest CMO Survey, only 3.4% So how do you find those people?

Direct Marketing 11

Direct Marketing Talent Management Marketing Human Resources 11

Harvard Business Review

JULY 15, 2014

Even if you don’t have to calculate CLV yourself (there are lots of tools that will do the math for you ), it’s important to understand the concept so you can decide whether to use it when making marketing and sales decisions. Now the question is how much do you spend marketing to your customers and how effective are your efforts?

Discount 11

Discount Direct Marketing Present Value Customer Loyalty 11

Harvard Business Review

FEBRUARY 15, 2011

The division had just introduced a line of products aimed at an important new market segment. Since the company sold primarily through direct marketing, the design of such materials as catalogs — and, increasingly, web pages — had a direct impact on sales. Almost immediately, Laura faced a major challenge.

Influence 15

Influence Market Segmentation Direct Marketing Focus Group 15

Harvard Business Review

OCTOBER 23, 2014

Let’s look at the Americas Field Marketing organization for Cisco Systems, as an example of this three-step process. They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization.

Team 8

Team Short-term Attrition Marketing 8

Harvard Business Review

APRIL 29, 2011

It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product. We were both losing in the lucrative high-end market segment. Your competitor has strengths, and you have different strengths.

Travel 15

Travel Chief Executive Officer Venture Funding Magazine 15

Harvard Business Review

AUGUST 4, 2017

A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. At Procter & Gamble, for instance, technology says it’s time to remind parents about Pampers, while analytics says that direct marketing is the best way to do it.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

MARCH 11, 2014

Technology-based companies can drive transformation in many existing markets of course – just look at the battles brewing between traditional taxi companies and Uber, a mobile app that connects passengers with drivers. In these markets if existing companies don’t rise to the innovation challenge, no one will.

Innovation 8

Innovation Venture Capitalist Company Supply Chain 8

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

AUGUST 21, 2014

If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. were more profitable in the pre-digital age because of the fragmented broadcasting market, but they do make money today. Aren’t publishers failing?” Aren’t they?

Venture Capitalist 8

Venture Capitalist EBITDA Venture Funding Magazine 8

Harvard Business Review

JANUARY 26, 2011

Here are three pieces of advice to keep in mind when working to develop a values-based hiring process: Don't just ask candidates to tell you how they espouse your company's values; let them show you. Interviewing for values may sound difficult, but it can be easily embraced throughout the organization and by hiring managers.

Skills 15

Skills Company Teamwork Travel 15

Harvard Business Review

JULY 24, 2015

Many authors appreciate the turnkey services publishers provide such as distribution, design, marketing, foreign rights sales, and editing. It’s become accepted wisdom among authors that you are responsible for publicizing your book (and that it’s a terrible mistake to rely solely on your publisher to market it for you).

Short-term 8

Short-term Long-term Audience Brand 8

Harvard Business Review

MAY 8, 2015

“Your boss should want you to develop your own reputation because that enhances his reputation as well.” Ask your boss if you can sit in on an important meeting with higher-ups; ask the marketing team if you can tag along on a sales call with a prominent client. ” Seek new and different opportunities.

Reputation 8

Reputation Career Learning-by-Doing Committee 8

Harvard Business Review

SEPTEMBER 22, 2011

On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth. A well-known early adopter of the Net Promoter system began linking NPS improvement to executive compensation before it had developed adequate disciplines and processes for understanding its scores. "We

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

OCTOBER 18, 2012

Famously, five years ago, the company launched a competition to improve on the Cinematch algorithm it had developed over many years. Such a list would be very valuable, given the costs of the marketing and inducements it would save. With the benefit of big data, will marketers get much better prediction accuracy?

Wireless 8

Wireless Film Advertising Attrition 8

Strategy Driven

FEBRUARY 3, 2012

Business development has occurred primarily by accident or through market demand. Because of economic realities and the increased numbers of firms providing comparable services, the notion of business development is now a necessity, rather than a luxury. Business development. Marketing Program. Direct marketing.

Positioning 50

Positioning Company Strategic Planning Guidelines 50

Strategy Driven

MAY 6, 2011

Business development. Executives are not fully prepared to handle challenges of the moment, much less to begin developing Big Picture thinking. It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. Body of Knowledge.

Strategic Planning 79

Strategic Planning Advertising Consultative Planning 79

Strategy Driven

AUGUST 3, 2012

Business development. There is the need to develop better information to help management make better decisions. Branch 4: Training for diversity, team building, professional education and development, motivational and executive development-mentoring. Running the business. Body of Knowledge. The Big Picture.

Review 57

Review Company Strategic Planning Industry 57

Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. This is a wasted opportunity.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. This is a wasted opportunity.

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. ” Of course, this type of real-time, one-to-one marketing is easier said than done.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

APRIL 19, 2017

Rather than being undercut by new, lower-cost competitors in rapidly developing economies, such as China and India, companies have globalized their supply chains or offshored their production. Effective risk management requires business leaders to attend to these nonmarket threats and to develop nonmarket strategies.

Politics 10

Politics Supply Chain Offshoring Globalization 10