Harvard Business Review

OCTOBER 23, 2014

Let’s look at the Americas Field Marketing organization for Cisco Systems, as an example of this three-step process. They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization.

Team 8

Team Short-term Attrition Marketing 8

Harvard Business Review

MARCH 11, 2014

Start-up companies tend to cluster in industries favored by venture capitalists (like biotechnology or information technology) or ones where there are relatively low barriers to entry (like restaurants). In these markets if existing companies don’t rise to the innovation challenge, no one will.

Innovation 8

Innovation Venture Capitalist Company Supply Chain 8

Harvard Business Review

APRIL 29, 2011

It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product. We were both losing in the lucrative high-end market segment. Your competitor has strengths, and you have different strengths.

Travel 15

Travel Chief Executive Officer Venture Funding Magazine 15

Harvard Business Review

AUGUST 21, 2014

If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. were more profitable in the pre-digital age because of the fragmented broadcasting market, but they do make money today. Aren’t publishers failing?” Aren’t they?

Venture Capitalist 8

Venture Capitalist EBITDA Venture Funding Magazine 8

Harvard Business Review

JANUARY 26, 2011

No technology company hiring manager would ask a programmer applicant to teach the alphabet, but it's the first thing a school administrator might ask of a teacher. No two organizations' hiring processes are alike. Obviously, you need different criteria to assess if people possess the skills needed to succeed in different positions.

Skills 15

Skills Company Teamwork Travel 15

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8

Brand Storytelling Trout Retail 8

Strategy Driven

MAY 6, 2011

Business development. Executives are not fully prepared to handle challenges of the moment, much less to begin developing Big Picture thinking. It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management.

Strategic Planning 78

Strategic Planning Advertising Consultative Planning 78

Harvard Business Review

OCTOBER 18, 2012

Famously, five years ago, the company launched a competition to improve on the Cinematch algorithm it had developed over many years. Such a list would be very valuable, given the costs of the marketing and inducements it would save. With the benefit of big data, will marketers get much better prediction accuracy?

Wireless 8

Wireless Film Advertising Attrition 8

Strategy Driven

AUGUST 3, 2012

Business development. There is the need to develop better information to help management make better decisions. Branch 2: Environmental, safety, IT systems design and computer software, training for computers and technology, architecture, engineering and legal. Running the business. Body of Knowledge. The Big Picture.

Review 57

Review Company Strategic Planning Industry 57