Business Model Direct Marketing Marketing Technology 
Harvard Business Review
MARCH 11, 2014
Start-up companies tend to cluster in industries favored by venture capitalists (like biotechnology or information technology) or ones where there are relatively low barriers to entry (like restaurants). In these markets if existing companies don’t rise to the innovation challenge, no one will.
Harvard Business Review
AUGUST 21, 2014
If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. How can I hold up a struggling industry as a model? If publishing is a viable model, why aren’t publishers making money? Aren’t publishers failing?” Aren’t they?
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