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Big Business Increasingly Supports Gay Rights

Harvard Business Review

Corporate cultures where diversity and openness thrive will more likely attract top talent, especially young, creative, and entrepreneurial candidates. The two decades that have followed have seen an increase in marketing and advertising to the LGBT market that Marketing firm Witeck-Combs estimated at $800 billion in 2011.

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How More Accessible Information Is Forcing B2B Sales to Adapt

Harvard Business Review

” Because of the diversity of buyer self-sufficiency, the traditional methods sellers use to customize their selling approach for customers are no longer enough. ” Understanding specialty chemicals customers: “Big data and analytics help us improve customer targeting and achieve more cost-effective deployment.”

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