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Essential Online Marketing Tips All Business Owners Must Know

Strategy Driven

The internet has made it possible for small business owners to promote their startups at a minimal cost, but this comes with its own set of problems; how do you make your small business stand out from all the other startups out there. Advertise on social media. Photo courtesy of Pexels. Build a website.

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Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

As the ultimate outputs of an organization’s activities are value for the buyer and revenue for itself and its inputs are the costs to produce them and the people to deliver them, the three strategy propositions of buyer value, profit (revenue minus costs), and people capture the essence of what an organization’s activity system does.