Harvard Business Review

APRIL 15, 2015

Nobody seems to like charity telemarketers. I have heard this statement so many times I can only assume it comes pre-recorded in the human frontal cortex at birth: “Charity telemarketers pocket 95% of every dollar you give. The telemarketer just got paid $25 for making 100 calls. I just hang up on them.”

Telemarketing 8

Telemarketing Long-term Short-term Finance 8

Strategy Driven

APRIL 26, 2017

The internet has made it possible for small business owners to promote their startups at a minimal cost, but this comes with its own set of problems; how do you make your small business stand out from all the other startups out there. Photo courtesy of Pexels. Choose your social media platform carefully.

Marketing 58

Marketing Tips Webinar Advertising 58

Harvard Business Review

FEBRUARY 5, 2015

As the ultimate outputs of an organization’s activities are value for the buyer and revenue for itself and its inputs are the costs to produce them and the people to deliver them, the three strategy propositions of buyer value, profit (revenue minus costs), and people capture the essence of what an organization’s activity system does.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8