Harvard Business Review
APRIL 15, 2015
Nobody seems to like charity telemarketers. I have heard this statement so many times I can only assume it comes pre-recorded in the human frontal cortex at birth: “Charity telemarketers pocket 95% of every dollar you give. The telemarketer just got paid $25 for making 100 calls. I just hang up on them.”
Strategy Driven
FEBRUARY 5, 2017
Many are using more time-effective telemarketing methods from services like Chiron Health. However, that is a significant cost, so for those who want to grow without going to such lengths, the three strategies above can be tremendously helpful. Some people are not mobile or well enough to reach your practice.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Strategy Driven
OCTOBER 14, 2015
Sales, marketing automation, and the new telemarketing field, ignore the change management aspect of what buyers must accomplish and instead focus on figuring out how and what and to whom to pitch their solution. A Buying Decision Is A Change Management Problem. Let me back track a bit.
Strategy Driven
APRIL 26, 2017
The internet has made it possible for small business owners to promote their startups at a minimal cost, but this comes with its own set of problems; how do you make your small business stand out from all the other startups out there. Photo courtesy of Pexels. Choose your social media platform carefully.
Harvard Business Review
APRIL 20, 2016
In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.
Harvard Business Review
MARCH 23, 2011
The Nonprofit Overhead Cost Project at Indiana University reported that, of 126,956 tax forms they studied, half of the organizations reported a hard-to-believe 0% fundraising cost, and one-quarter of charities with revenues between $1 million and $5 million reported a 0% fundraising cost. This practice is widespread.
Harvard Business Review
APRIL 17, 2015
Thoroughly evaluate digital marketing costs before jumping on the bandwagon. While the costs of digital media are far less expensive than the cost of a sales call, pundits often overlook the costs and resources associated with sustaining a 24/7 real-time marketing effort. Nothing could be further from the truth.
Expert insights. Personalized for you.
8 
Let's personalize your content