Harvard Business Review

APRIL 15, 2015

Nobody seems to like charity telemarketers. I have heard this statement so many times I can only assume it comes pre-recorded in the human frontal cortex at birth: “Charity telemarketers pocket 95% of every dollar you give. The telemarketer just got paid $25 for making 100 calls. I just hang up on them.”

Telemarketing 8

Telemarketing Long-term Short-term Finance 8

Strategy Driven

APRIL 26, 2017

Google also uses links and backlinks to determine successful websites; if many reputable sites link back to your blog, it is an indication of good quality. Truly efficient marketing starts on social media, as it can generate almost double the marketing leads of telemarketing, trade shows, and email correspondence.

Marketing 58

Marketing Tips Webinar Advertising 58

Strategy Driven

JUNE 18, 2015

From telemarketer calls coming in at dinnertime or, worse, before the alarm sounds in the morning; an endless stream of SPAM e-mails jamming inboxes; and mailboxes overflowing with white mail that proceeds directly to the recycle trash bin, statistics show that consumers can be bombarded with more than 300,000 messages every day.

Crisis 50

Crisis Strategy Brand Telemarketing 50

Harvard Business Review

FEBRUARY 5, 2015

For example, friends and colleagues sponsored a London travel agent with a reputation as a chatterbox to stay silent for twenty-four hours; they collectively donated over £500 in sponsorship while having a blast watching the chatterbox struggle to stay silent.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8