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Essential Online Marketing Tips All Business Owners Must Know

Strategy Driven

The internet has made it possible for small business owners to promote their startups at a minimal cost, but this comes with its own set of problems; how do you make your small business stand out from all the other startups out there. It also helps to stay on top of industry developments. Photo courtesy of Pexels.

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Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model that enables the company to make money out of its offering; and it must motivate the people working for or with the company to execute the strategy.