Tanveer Naseer

FEBRUARY 12, 2013

Regardless of how it’s asked, “are we earning a return for our digital dollars” is a “hot button” marketing question poised by leaders, management and operating staff. Some measurements become indicators that help with operating and strategic direction. CPA can measure customer activation.

CPA 273

CPA Organization Succession ROI 273

Harvard Business Review

OCTOBER 30, 2015

According to the 2015 CPA-Zicklin Index of Corporate Political Disclosure and Accountability, half of the companies in the S&P 500 Index disclose some or all of their contributions of corporate funds to candidates, parties, and committees or have policies not to make such contributions. Question Three: How Do We Provide Oversight?

Politics 8

Politics Committee CPA Policies 8

Miles Anthony Smith

NOVEMBER 7, 2019

They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do.

Marketing 105

Marketing Content Audience Brand 105