Tanveer Naseer

FEBRUARY 12, 2013

Regardless of how it’s asked, “are we earning a return for our digital dollars” is a “hot button” marketing question poised by leaders, management and operating staff. Some measurements become indicators that help with operating and strategic direction. CPA can measure customer activation.

CPA 261

CPA Organization Succession ROI 261

Miles Anthony Smith

NOVEMBER 7, 2019

Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do. Content marketing is not a quick win like pay-per-click advertising. You (Inhouse) Sometimes the best content comes from those who know your product or service best, you.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

FEBRUARY 22, 2011

Adding a profile on Facebook has little to no impact on Facebook's operating costs. Second, we have seen these four companies flex their muscles in bidding wars across multiple sectors including Internet advertising, mobile advertising, mobile devices, and e-commerce. More usage funds more infrastructure.

CPA 15

CPA CPM Advertising Disintermediation 15

Harvard Business Review

OCTOBER 30, 2015

According to the 2015 CPA-Zicklin Index of Corporate Political Disclosure and Accountability, half of the companies in the S&P 500 Index disclose some or all of their contributions of corporate funds to candidates, parties, and committees or have policies not to make such contributions.

Politics 8

Politics Committee CPA Policies 8