Advertising Development Influence Social Capital 
Joseph Lalonde
APRIL 28, 2017
Leadership is a large role in any career development, and one has to put in the time, hard work and commitment to achieve results. Invest in your social capital by connecting more powerfully with others. Social capital is one of the most valuable assets that can be possessed by leaders and organizations.
Harvard Business Review
JULY 24, 2014
A 2008 survey of chief marketing officers and brand managers by the Association of National Advertisers found that 64% say their brands do not influence decisions made at their companies. It can’t be delegated to a marketing department or an advertising agency. Brands may drive communications activities, but little else.
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