Advertising Direct Marketing Innovation Management 
Women on Business
MARCH 4, 2011
Further, an outsider is more likely to think outside of the box when it comes to new and innovative ways to market your business. For example, a health food company may hire out to produce advertising copy and direct marketing pieces. Say your project is more involved than simple copy. SAVE TIME … AND MONEY!
Harvard Business Review
APRIL 19, 2017
In other words, business leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends. Effective risk management requires business leaders to attend to these nonmarket threats and to develop nonmarket strategies. And such efforts should be advertised.
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