Advertising Diversity Early Adopters Management 
Strategy Driven
SEPTEMBER 27, 2013
Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. People are commonly referred to as ‘buyers,’ ‘shoppers,’ ‘payers,’ ‘non-responders,’ ‘early adopters,’ and ‘eyeballs.’
Harvard Business Review
FEBRUARY 26, 2014
But a larger global innovation insight here demands top management attention. Innovation increasingly blurs technical and marketing distinctions between “ lead users ” and “early adopters.” That challenges how organizations need to manage, learn from and even brand their first-generation customer communities.
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