Advertising Film IPO Marketing 
Harvard Business Review
MAY 16, 2016
Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. But corporate leaders today seem to agree that strategic alignment is high on the list.
Harvard Business Review
SEPTEMBER 16, 2013
Last week, Twitter’s management subtly let the world know of their upcoming IPO in 140 characters or less. And in almost all of these cases, Twitter is just being thrown into the role of the next social tech IPO. Conversely, for a competitor to enter Skype’s market and steal me away (i.e., A simple, succinct message.
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