Harvard Business Review

OCTOBER 28, 2016

Brands can use this approach in advertising — as long as it is authentic. Graves: Social and behavioral scientists caution that you must be careful when you use the “convert communicator” tactic. And the anguish of the convert is real because the people are real.

Audience 8

Audience Film Public Relations Loyalty 8

Harvard Business Review

OCTOBER 3, 2012

And why does a top hedge fund manager "earn" enough to pay for thousands of teachers? Remind me: why is an average investment banker worth, say, a hundred times as much as an average teacher? Is there a trade-off between meaning and money? And if there is, how does one master — and perhaps — resolve it? Can it be resolved?

Sharpe 17

Sharpe Follow-up Short-term Hedge 17

Harvard Business Review

OCTOBER 3, 2012

And why does a top hedge fund manager "earn" enough to pay for thousands of teachers? Remind me: why is an average investment banker is worth, say, a hundred times as much as an average teacher? Is there a trade-off between meaning and money? And if there is, how does one master — and perhaps — resolve it? Can it be resolved?

Sharpe 8

Sharpe Follow-up Short-term Hedge 8