Harvard Business Review
OCTOBER 1, 2018
Blockchain has important implications for marketing and advertising. There are implications for marketers and advertisers as well. Ending the Google-Facebook Advertising Duopoly. We believe that the Google-Facebook duopoly in digital advertising will soon be threatened by blockchain technology. RyanJLane/Getty Images.
Harvard Business Review
OCTOBER 9, 2018
But how many big brands use their advertising, social media, or their packaging to talk directly to consumers about climate change? Use all available platforms to engage consumers. Within companies, the level of internal conversation about sustainability and climate change is rising. Besides a few messages around Earth Day, not many.
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Harvard Business Review
MAY 25, 2016
However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Our experience with pricing advertising on the Bing search engine is that using big data can produce substantial gains by better matching advertisers to consumers.
Harvard Business Review
NOVEMBER 3, 2014
Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. Over a century ago retail and advertising pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Harvard Business Review
NOVEMBER 3, 2014
Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. Over a century ago retail and advertising pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
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