Advertorial Brand Innovation Marketing 
In the CEO Afterlife
APRIL 28, 2012
In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource.
Harvard Business Review
MARCH 5, 2013
But the content people also know their customers will balk if they feel that content has been compromised by paid marketing. First there were advertorials and ad copy rendered in a publication's house font (usually but not always discreetly labeled "Paid Advertising"). The publication has since revised its sponsored content policies.).
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