Strategy Driven

OCTOBER 12, 2021

Marketing strategies form a significant part of this so utilizing this to your advantage will be necessary if you want to remain on top of all of your business needs. There are a variety of business marketing strategies that you can use if you want to be business savvy and really boost your business profile. Email marketing.

Marketing Strategy 112

Marketing Strategy Marketing Strategy Advertorial 112

Women on Business

SEPTEMBER 26, 2012

ADVERTORIAL: Integrated marketing is so hot these days that when a representative from FedEx’s viral marketing team contacted me to ask if I’d discuss the new FedEx Jingle Studio campaign with the Women on Business audience, I was intrigued.

Advertorial 159

Advertorial Video Marketing Audience 159

Women on Business

JANUARY 9, 2013

If you want your company to succeed at brand journalism (aka corporate media gone social), you better know how to tell a good story. Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort “brand journalism” out of 2013 STAT. The real win—when done right—is an increased level of trust.

Brand 244

Brand Advertorial Storytelling Media 244

In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource.

Mentor 228

Mentor Advertorial Kotter Hamel 228

CEO Blog

FEBRUARY 28, 2016

Linkedin also allows you to categorize the post under topics like "Marketing", "Sales", "Social Media" etc. 2 - No advertorial. This mention does help brand but it is not a place to hard sell at all. And usually, they are the ones who would care what you post about. It is a place for business.

Blog 100

Blog Advertorial How To Media 100

Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. Still, the role of the agency remains fairly simplistic (in philosophical terms): help a brand increase their sales and loyalty.

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

MARCH 5, 2013

But the content people also know their customers will balk if they feel that content has been compromised by paid marketing. First there were advertorials and ad copy rendered in a publication's house font (usually but not always discreetly labeled "Paid Advertising"). The publication has since revised its sponsored content policies.).

Advertorial 8

Advertorial Advertising Merchandising Content 8