What the Marketing Agency of the Future Will Do Differently
Harvard Business Review
MARCH 15, 2013
It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. Still, the role of the agency remains fairly simplistic (in philosophical terms): help a brand increase their sales and loyalty.
Let's personalize your content