CEO Blog

SEPTEMBER 19, 2017

Self-Serving Bias: The tendency to see success as due to our ability/efforts, failures due to bad luck or outside influences; based upon a need to maintain our self-image/self-esteem and protect our egos. Not advertorial but for the benefit of the reader - enough the people remember you. They were asking for advice on how to sell more.

Advertorial 124

Advertorial Discount Uncertainty Advertising 124

CEO Blog

SEPTEMBER 19, 2017

Self-Serving Bias: The tendency to see success as due to our ability/efforts, failures due to bad luck or outside influences; based upon a need to maintain our self-image/self-esteem and protect our egos. Not advertorial but for the benefit of the reader - enough the people remember you. They were asking for advice on how to sell more.

Advertorial 100

Advertorial Discount Uncertainty Advertising 100

Harvard Business Review

JULY 22, 2013

When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. But what are the ethical lines this paid-for content should not cross? Which brings us to the ethical guidelines proposed by the Edelman report. Still here?

Ethics 8

Ethics Content Guidelines Media 8