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Practicing the Spirit of the Law: Serve Your Customer Better

Strategy Driven

When a person of integrity does business, financial rewards follow. Of course, making up one’s mind without verbalizing it does not constitute a binding agreement, but resolving to do so demonstrates an unusually high level of ethical behavior. Another example, what would you consider an advertorial? Is an advertorial legal—yes.

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(20 Steps to) Effective Media Relations

Women on Business

Sure they may not be the best at returning phone calls and emails, and occasionally turn their nose up at your pitch, but get them alone in a dark alley, and they’ll admit to needing you just as much as you need them. Unless a reporter comes to you, it’s not their job to come up with an angle for your story. ” 20.

Media 232
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Xerox's CMO on Leading by Example in Social Media

Harvard Business Review

How many followers and tweets make a Twitter feed look respectable? I didn''t have a huge Twitter following then and I still don''t. Banter with followers or comment on your blog posts. The headline was misleading — and some of the comments that followed the story were off base. Is my Klout score high enough?

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