Remove Advertorial Remove Leadership Remove Marketing Remove ROI
article thumbnail

Xerox's CMO on Leading by Example in Social Media

Harvard Business Review

I set out to connect with communications professionals and marketing thought leaders, the most relevant audience for me as a marketing executive. My answer was clear: giving a real, clear-eyed take on the business of marketing and communications. How many followers and tweets make a Twitter feed look respectable? Where to start?

Media 8