CEO Blog
AUGUST 25, 2015
Add value to the reader then you can be advertorial. It ties to an article I wrote a few years ago on the fallacy of ROI in marketing. The gist of it is, we do not buy because of a single marketing activity, we buy because of a combination of them over time. Even then, you often do not need to be overt about it.
Harvard Business Review
APRIL 26, 2013
I set out to connect with communications professionals and marketing thought leaders, the most relevant audience for me as a marketing executive. My answer was clear: giving a real, clear-eyed take on the business of marketing and communications. How many followers and tweets make a Twitter feed look respectable? Where to start?
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