Xerox's CMO on Leading by Example in Social Media
Harvard Business Review
APRIL 26, 2013
Many still think of Xerox as a copier company, but the majority of our revenue now comes from business process outsourcing. If you want to sell, buy an ad or an advertorial or, perhaps, sponsor tweets. I''ll be honest; playing guinea pig required time that is scarce these days. How many views make a blog post high-impact? Don''t sell.
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