What the Marketing Agency of the Future Will Do Differently
Harvard Business Review
MARCH 15, 2013
Eric Ries brought the concept of the Lean Startup into our zeitgeist. It is clear that agencies are still holding on to their sacred cows, but it is crystal clear that the dogma of the industry is being rewritten. Here are five new attributes that I think marketing agencies will need to develop to survive: 1. Models of leanness.
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