Competitive Advantage from the Bottom of the Pyramid
LDRLB
SEPTEMBER 12, 2013
The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models. They provide advice on the spot and can create “trouble tickets” which are then handled by subject matter experts via a network, coordinated by a 24/7 call center.
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